Shopify powers over 4.6 million websites and owns nearly 29% of the U.S. eCommerce market. It’s a top choice for online businesses, but its default page editor often feels limited. That’s where PageFly comes in—it helps users build stunning, high-converting Shopify pages with ease. PageFly has over 5,900 great reviews and a 4.9-star rating on the Shopify App Store. But PageFly isn’t perfect for everyone. Some users find it too limited or too pricey. You might be looking for more advanced features or a better fit for your growing store. Choosing the right page builder is key—it affects design, user experience, and sales performance. In this post, I’ll show you the best alternatives to PageFly for your Shopify store. Let’s find the perfect tool to help your store look and perform its best. eCommerce Platform Market Share in the US (2024) How To Choose The Best Shopify Page Builder? Choosing the right page builder for your Shopify store can make a huge difference in your store's performance, design, and overall user experience. Here are the key factors to consider when evaluating page builders: 1. Drag-and-Drop Functionality A good page builder should offer an intuitive drag-and-drop interface, allowing you to create professional-looking pages without any coding skills. This feature is essential for beginners and saves time for experienced users by simplifying the design process 2. Customization Options Look for tools that provide extensive customization options, including: Pre-built templates for various page types (e.g., product pages, landing pages, homepages). The ability to modify layouts, fonts, colors, and other design elements to match your brand identity. Advanced features like reusable sections or custom HTML/Liquid code for more tailored designs. 3. Mobile Responsiveness With most eCommerce traffic coming from mobile devices, ensure the page builder creates pages that are fully responsive and optimized for all screen sizes. Mobile-friendly designs are crucial for improving user experience and boosting conversions. 4. Integration with Shopify Apps The best page builders seamlessly integrate with Shopify apps like review tools, email marketing platforms, upsell features, and analytics tools. This ensures your store remains functional and scalable as your business grows. 5. SEO Optimization SEO-friendly features are vital for improving your store's visibility on search engines. Look for builders that offer: Editable meta titles and descriptions. Alt text integration for images. Clean and optimized code to enhance page speed and search rankings. 6. Conversion-Focused Features To maximize sales, prioritize builders that include elements designed to drive conversions, such as: Countdown timers, pop-ups, and sales banners. A/B testing capabilities to optimize page performance. Dynamic product grids or shoppable videos to highlight key products. 7. Ease of Use vs. Advanced Features Consider your skill level and needs: Beginners might prefer user-friendly builders with pre-designed templates and simple customization options. Advanced users may benefit from tools that allow deeper customization through coding or advanced design controls. 8. Pricing and Scalability Evaluate the cost of the page builder against its features and your budget: Many builders offer free plans with limited features—ideal for testing before committing to a paid plan. Ensure the tool can scale with your business as it grows, offering higher-tier plans with more advanced functionalities when needed. By considering these factors, you’ll be able to choose a page builder that not only meets your current needs but also supports your long-term business goals. Top PageFly Alternatives 1. Smind Store Builder Smind Store Builder is a versatile and user-friendly Shopify page builder designed to help merchants create stunning, professional-looking pages without any coding skills. With its extensive library of themes, templates, and customizable sections, Smind offers a robust alternative to PageFly. Features: Full Store Creation Smind allows you to build your entire Shopify store—not just individual pages. You can design everything, including themes, headers, footers, and layouts, for a fully cohesive and professional look. Extensive Template and Section Library Access over 800 ready-made sections and professionally designed templates for landing pages, product pages, collection pages, and more. These are updated regularly to suit various industries and store needs. Built-In Features Smind includes advanced tools like swatches, size charts, mega menus, advanced search functionality, and customizable seasonal designs—eliminating the need for expensive third-party apps or themes. SEO-Friendly Design All pages are optimized for speed and search engines with clean code and responsive designs. This ensures faster load times even on poor connections while boosting your store's visibility on search engines. Pros: Free plan available with access to basic templates and sections. Affordable pricing tiers starting at $9/month for advanced features. Excellent customer support with live chat assistance. Flexible customization options for both beginners and advanced users. Best For: Beginners looking for an easy-to-use tool with ready-to-go templates, sections, themes. Merchants looking for an affordable yet powerful page builder with extensive design freedom. Businesses that want to build fully branded stores without investing in costly themes or developers. Store owners who value responsive designs and SEO optimization. Smind Store Builder stands out as a cost-effective yet feature-rich solution for Shopify merchants who want complete control over their store's design while keeping things simple and efficient. 2.EComposer EComposer is a powerful and versatile Shopify page builder that stands out as a solid alternative to PageFly. It’s designed to cater to both beginners and experienced users, offering a mix of simplicity and advanced features. Features: Drag-and-Drop Editor: EComposer provides an intuitive drag-and-drop interface, making it easy for anyone to design professional-looking pages without coding. AI Content Generation: The builder includes AI tools to help generate content quickly, saving time and effort. Extensive Template Library: With over 200 pre-built templates, users can create stunning pages for various purposes, including product pages, landing pages, and homepages. App Integration: EComposer seamlessly integrates with Shopify apps like trust badges, sticky add-to-cart buttons, and more. Mobile Responsiveness: All designs are optimized for mobile devices, ensuring a smooth shopping experience for customers on any device. Pros: Free version available for up to three pages—great for testing the platform before committing to a paid plan. Offers advanced customization options while remaining user-friendly. Includes marketing-focused features like countdown timers and pop-ups to boost conversions. Best For: Beginners looking for an easy-to-use tool with ready-to-go templates. Advanced users who need flexibility and robust customization options. Shopify store owners who want a cost-effective solution without compromising on features. EComposer strikes a balance between simplicity and functionality, making it a great choice for businesses at any stage of growth. 3. LayoutHub LayoutHub is a user-friendly Shopify page builder designed to help merchants create professional, high-converting pages in minutes. With its vast library of pre-designed layouts and blocks, it’s an excellent choice for store owners who want to build stunning pages without any technical expertise. Features: Drag-and-Drop Editor: Easily customize pages by dragging and dropping blocks into place—no coding required. Extensive Template Library: Access over 170+ design blocks and a wide variety of templates for landing pages, product pages, collection pages, blog posts, FAQ pages, and more. Regular Updates: Enjoy 30-50 new layouts added every month to keep your store fresh and engaging. Optimized UX/UI: All templates are designed with high conversion rates in mind, ensuring a seamless user experience. SEO and Speed Optimization: LayoutHub ensures fast-loading pages that are optimized for search engines, helping improve your store’s visibility. Device Compatibility: Fully responsive designs guarantee that your pages look great on any device. Data Security: Once a layout is installed, it remains intact even if the app is removed, giving you peace of mind. Integration-Friendly: Compatible with all Shopify themes and apps for smooth integration with your existing setup. Pros: Easy to use for beginners with no technical skills required. Free plan available for testing with up to three standard pages. Affordable pricing starting at $14.99/month for more advanced features. Excellent customer support available 24/7 via live chat or email. Perfect for creating seasonal campaigns with specialized templates (e.g., Black Friday, Christmas). Cons: Some users may find customization options limited compared to more advanced page builders. Compatibility issues may arise with certain Shopify themes or apps. Best For: Small and medium-sized businesses looking for an affordable, easy-to-use page builder. Merchants who want quick access to professional templates without spending hours on design. Store owners running seasonal promotions or campaigns that require frequent updates. LayoutHub’s simplicity, affordability, and vast template library make it a fantastic choice for Shopify merchants who want to elevate their store’s design without the hassle of complex tools or coding knowledge. 4. GemPages GemPages is a powerful and conversion-focused Shopify page builder that empowers merchants to create fully customized pages without any coding skills. Trusted by over 165,000 merchants and responsible for creating more than 1.8 million pages, it’s an excellent choice for store owners looking to optimize their storefront design and boost sales. Features: Drag-and-Drop Editor: Build and customize pages effortlessly with an intuitive drag-and-drop interface, perfect for beginners and advanced users alike. AI-Powered Image-to-Layout Conversion: Quickly transform images or URLs into editable layouts, saving time and streamlining the design process. Extensive Template Library: Choose from over 400 CRO-optimized templates tailored for various industries, including landing pages, product pages, blog posts, and more. Sales Funnels with Upsell/Downsell Offers: Create post-purchase funnels to enhance customer journeys and maximize revenue. Conversion-Focused Elements: Boost sales with built-in tools like countdown timers, stock counters, pop-ups, and social proof elements. SEO Optimization: Enjoy fast-loading pages optimized for search engines to improve visibility and rankings. Mobile-Friendly Designs: All templates are responsive and optimized for mobile devices to ensure a seamless user experience. Third-Party Integrations: Integrates with popular Shopify apps like Klaviyo, Judge.me Product Reviews, Parcel Panel Order Tracking, Weglot, and more. Pros: Free plan available for testing basic features. User-friendly editor eliminates the need for technical skills or coding knowledge. AI tools save time by automating layout creation. Advanced sales funnels help increase average order value (AOV). Exceptional customer support and live chat assistance. Cons: Higher pricing tiers may be expensive for smaller businesses. Some advanced customization requires familiarity with Liquid or CSS. Best For: Merchants looking to build highly customized pages without hiring developers. Businesses focused on optimizing conversion rates through sales funnels and CRO-driven designs. Store owners who need responsive designs that perform well on mobile devices. GemPages combines ease of use with powerful features to help Shopify merchants create professional-looking stores that drive conversions and enhance user experience. It’s a great choice for those who want flexibility without compromising functionality. 5. Instant Instant is a modern Shopify page builder designed to streamline the process of creating high-performing eCommerce pages. Known for its speed and simplicity, Instant is ideal for merchants who prioritize efficiency and want to bring their design ideas to life quickly. Features: Figma Integration: Seamlessly import designs from Figma into Shopify, enabling a smooth workflow for teams that rely on professional design tools. Drag-and-Drop Editor: Customize pages effortlessly with an intuitive editor that requires no coding skills. Optimized Performance: Generates clean Liquid code for faster page load times and better performance across devices. Advanced Buy Box Options: Includes features like upselling, subscriptions, and customizable product displays to boost conversions. Responsive Design: All pages are mobile-friendly and optimized for various screen sizes to ensure a seamless shopping experience. Customizable Templates: Offers pre-built templates that can be tailored to match your brand’s identity. Pros: Perfect for teams using Figma for design workflows. Clean code output ensures fast-loading pages, improving user experience and SEO. Advanced features like upselling tools help increase average order value (AOV). Cons: Limited template library compared to other builders. May require some familiarity with design tools like Figma for optimal use. Best For: Merchants who work with designers and need seamless Figma-to-Shopify integration. Store owners looking for fast-loading, performance-driven pages. Teams that value speed and efficiency in building custom Shopify pages. Instant stands out as a page builder focused on speed, performance, and integration with professional design tools, making it an excellent choice for modern eCommerce teams. 6. Zipify Zipify is a robust Shopify page builder designed specifically for eCommerce merchants who want to create high-converting landing pages, product pages, and sales funnels. Developed by Ezra Firestone, a leading expert in eCommerce optimization, Zipify combines years of experience and proven strategies to help merchants maximize their store’s performance. Features: Drag-and-Drop Editor: Easily build and customize pages without any coding skills. Direct-Response Templates: Access a library of pre-built templates that have been tested and optimized on a 9-figure Shopify store. Global Design Control: Make universal changes to fonts, colors, and styles across all pages for consistent branding. AI Copy Generator: Generate professional-quality copy directly within the builder, tailored to your tone and audience. Sales Funnel Tools: Create upsell and cross-sell opportunities with optimized product bundles and buy boxes to increase average order value (AOV). Mobile Optimization: All pages are fully responsive, ensuring they look great and load quickly on any device. Split Testing (A/B Testing): Test different versions of your pages to identify what drives the best results. Per Device Navigation: Customize navigation for desktop, tablet, and mobile devices for a seamless user experience. Shopify App Integrations: Works seamlessly with apps like Klaviyo, ShopPay, Recharge Subscriptions, and Bold Product Options. Pros: Proven templates backed by real-world eCommerce success. Built-in tools for optimizing conversions and sales funnels. Exceptional customer support with live chat assistance from experienced eCommerce professionals. Mobile-first design ensures excellent performance across all devices. Cons: Pricing may be higher compared to simpler page builders, making it more suitable for established businesses. Advanced features can take time to fully explore for beginners. Pricing Plans:Zipify offers a free trial and various pricing tiers based on your business needs. Plans include access to core features like templates, AI tools, and A/B testing. Best For: Merchants focused on creating high-converting sales funnels and landing pages. Store owners who want pre-tested templates proven to drive results. Businesses looking for advanced tools to optimize revenue through upselling and cross-selling. With its focus on conversion-driven design and powerful tools, Zipify stands out as one of the best Shopify page builders for eCommerce merchants aiming to grow their sales and streamline their store’s performance. 7. Beae Beae is a modern and versatile Shopify page builder designed to help merchants create visually stunning, high-converting pages without the need for coding. With its user-friendly interface and robust feature set, Beae is an excellent alternative to PageFly for both beginners and advanced users. Features: Drag-and-Drop Editor: Easily design and customize pages with an intuitive drag-and-drop interface, perfect for users of all skill levels. Extensive Template Library: Choose from a wide variety of pre-designed templates for landing pages, product pages, collection pages, and more, all optimized for conversions. Mobile-Responsive Designs: All pages are fully responsive, ensuring they look great on any device or screen size. SEO Optimization: Built-in SEO tools help improve your store’s visibility on search engines by optimizing page speed and structure. A/B Testing Capabilities: Test different versions of your pages to identify what works best for your audience and maximize conversions. Integration with Shopify Apps: Seamlessly integrates with Shopify’s ecosystem, allowing you to add features like reviews, trust badges, and upsell offers. Multi-Language Support: Create pages in multiple languages to cater to a global audience. Affordable Pricing Plans: Offers budget-friendly plans suitable for businesses of all sizes. Pros: Beginner-friendly with a clean and intuitive interface. Affordable pricing makes it accessible to small businesses and startups. Includes advanced features like A/B testing and multi-language support. Regular updates ensure access to new templates and features. Cons: Advanced customization may be limited compared to more complex builders. Template library may not be as extensive as some competitors. Best For: Small businesses or startups looking for an affordable yet powerful page builder. Merchants who want a simple tool that doesn’t compromise on essential features like SEO and mobile responsiveness. Store owners targeting international customers with multi-language support. Beae strikes the perfect balance between simplicity and functionality, making it a great choice for Shopify merchants who want an easy-to-use solution that delivers professional results. Why Smind Store Builder is the Best Choice?    Smind Store Builder stands out because it offers a unique ability to create an entire Shopify store—not just individual pages—without relying on expensive third-party themes or apps. With over 800 ready-made sections, unified branding tools, and advanced features like mega menus and swatches, Smind provides unmatched flexibility at an affordable price point. Its focus on cohesive design and performance optimization makes it the ideal solution for merchants who want a professional-looking store that’s fully customizable and built to scale. How to Choose the Right Alternative? Selecting the best Shopify page builder for your store can feel overwhelming, especially with so many options available. To make the right choice, it's essential to focus on your store’s specific needs, goals, and budget. Here’s a step-by-step guide to help you navigate the decision-making process: 1. Ease of Use If you’re not a developer, prioritize a page builder with a user-friendly interface. Look for: Drag-and-Drop Functionality: This makes designing pages intuitive and fast. Minimal Learning Curve: Tools like PageFly or LayoutHub are beginner-friendly and require no coding knowledge. Tutorials and Support: Builders with clear guides and responsive customer support can save you time and frustration. 2. Template Quality Templates are the foundation of your store’s design. Consider: Variety: Does the builder offer industry-specific templates or layouts tailored for conversions? Customization: Ensure templates can be easily adjusted to match your brand’s personality. Pre-Built Sections: Builders like EComposer and GemPages provide ready-to-use sections designed with best practices in mind. 3. Mobile Responsiveness With mobile shopping dominating eCommerce, your pages must look flawless across all devices. Check for: Responsive Design Features: Ensure elements adjust seamlessly on desktops, tablets, and smartphones. Mobile Optimization Tools: Builders like GemPages allow separate customization for mobile and desktop versions. 4. Design Flexibility Your store is unique, and your page builder should reflect that. Look for: Customizable Layouts: Builders like Smind Store Builder allow full store creation with advanced branding tools. Advanced Features: Options like animation effects, global styling, or custom code flexibility can make your store stand out. 5. Performance & SEO Page speed and search engine visibility are crucial for conversions. Evaluate: Fast Loading Times: Features like lazy loading and clean code structure help optimize performance. SEO Tools: Builders like Beae include built-in SEO features such as meta tags and image optimization. 6. Integration Capabilities Ensure the builder integrates smoothly with Shopify apps and third-party tools you rely on, such as: Email marketing platforms (e.g., Klaviyo). Review apps (e.g., Judge.me). Analytics tools (e.g., Google Analytics). 7. Pricing & Scalability Choose a builder that fits your current budget but can grow with your business: Many builders offer free plans or trials—test them before committing. Evaluate ROI based on features provided at different pricing tiers. 8. Advanced Features For businesses focused on growth, look for features that go beyond basic design: A/B Testing: Optimize page performance by testing different layouts or content variations. Sales Funnels: Builders like Zipify include upsell tools to maximize revenue. Dynamic Content: Interactive elements like sliders or pop-ups can enhance engagement. 9. Customer Support Reliable support can make all the difference when troubleshooting issues or learning new features: Look for builders offering live chat or 24/7 assistance. 10. Long-Term Value Consider how well the builder aligns with your future goals: Can it scale with your business as you grow? Does it offer features that enhance customer retention and streamline operations over time Conclusion Choosing the right Shopify page builder is one of the most important decisions you’ll make for your online store. Your store’s design isn’t just about aesthetics—it directly impacts user experience, conversions, and ultimately, your revenue. While PageFly is a popular choice, it’s not the only option out there. Depending on your needs, there are plenty of alternatives like Smind Store Builder, EComposer, LayoutHub, GemPages, and more that can help you create a store that’s both visually stunning and performance-driven. Key Takeaways Understand Your Needs: Whether you’re a beginner or an advanced user, choose a builder that aligns with your design skills, budget, and business goals. Focus on Features: Look for tools like drag-and-drop editors, mobile responsiveness, SEO optimization, and integrations with Shopify apps. Scalability Matters: Pick a builder that can grow with your business and adapt to your future needs. Test Before You Commit: Many builders offer free plans or trials—take advantage of these to find the best fit for your store. Smind Store Builder as the Best Choice: For those looking to build an entire Shopify store with cohesive branding and advanced features at an affordable price, Smind Store Builder stands out as a top contender. By exploring the alternatives listed in this post, you’ll be well on your way to finding the perfect page builder to elevate your Shopify store. FAQs 1. What is the best alternative to PageFly for beginners?For beginners, EComposer and LayoutHub are excellent options due to their user-friendly interfaces and pre-built templates that require no coding skills. 2. Which page builder is best for creating entire Shopify stores?The Smind Store Builder is the best choice for building entire Shopify stores. It offers full-store creation capabilities with advanced features like unified branding tools and over 800 pre-made sections. 3. Are there any free Shopify page builders?Yes! Many page builders like EComposer, GemPages, and Beae offer free plans or trials with basic features. These are great for testing before committing to a paid plan. 4. Which page builder is best for improving conversions?If you’re focused on boosting sales and conversions, Zipify is a strong choice. It’s specifically designed for creating high-converting landing pages and sales funnels. 5. Can I switch page builders after creating my store?Yes, but switching page builders can be time-consuming as it may require recreating pages in the new tool. Choose a builder carefully upfront to avoid unnecessary hassle later.